Some companies outperform others even in the most demanding market conditions, is your company one of them? For most companies, the simple answer is no. In fact, most companies don’t even realize that the very same business practices, which initially made them successful, are the same ones that will make their business extinct why, because they are too afraid to challenge their own status quos.

Productivity of people in your business is at an all time low. Recently, Gallup released a survey finding that only 30% of Americans are engaged at work, while 50% are “just kind of present” and an alarming 20% are actively disengaged or miserable. This is absolutely killing the productivity of businesses. To combat this, most business implement process rigor and begin managing activities vs. business outcomes, further compounding this problem.

Developing customer loyalty is harder than ever in B2B because businesses have complicated business structures (silos), channels to market (direct and distributors), and they have large accounts with many people engaging the same customer. To make matters worse, your B2B customer make decisions by committee to reduce risk. Research has shown that most dissatisfied customers do not complain – in fact, the average business only hears from 4% of its unhappy customers. Even more shockingly, between 65% and 90% of dissatisfied customers never complain, they simply never buy from you again.